How Triple13 delivered 2.5x higher eCPMs & boosted revenue by 492% for keeps fans of Formula1 informed with news, reports and results with live reporting, features and interviews.

  • Site needed to be better optimized for its mobile viewers
  • Wanted to improve their monetization performance on AMP
  • Increase visibility in search results




AMP Ads Optimization

Monetization Strategy

Increase Visibility

This case study is broken down in to four parts. Goals, Challenges, Approach and Results:
You can click on what you're most interested in or scroll though them all.


What goals did F1i want to achieve?

We discussed the desired outcome and performance goals we wanted to hit.



What challenges did we face?

We audited the site to find quick wins & formulate our plan of attack.



Our approach to optimizing AMP

What we did to deliver programmatic auction growth to F1i



The results speak for themselves

The results broken down into detail explaining the impact of our changes.



F1i was already generating a good amount of ad revenue from the Web but needed to improve on mobile experience. Mobile wasn’t performing as well compared Web. F1i wanted to see if it was possible to improve on their revenue from AMP and get more out of their ad inventory so they asked Triple 13 to help.

  • Optimization of AMP pages
  • Implement AMP monetization strategy
  • Increase display ad revenue
  • Increase eCPM
Would you like us to audit your site for free
and see what results you could get?


We love a challenge

The challenge that Triple 13 found was to find effective ad solutions for a site that had a good amount of traffic but was underperforming when it came to its AMP Ad performance.

These solutions also needed to provide a good user experience, delivering higher viewability with a focus on improving eCPM.


Our team did the following:

  • First we complete a comprehensive audit of the site and it’s code. This helps us understand common problems and easy fixes such as Ad placement optimisation and if there are any AMP validation errors.
  • We highlight what needs to be fixed so that the code is Google compliant and performs as expected.
  • We then analyse historical data to find patterns in areas that we can improve upon such as which ad units that are performing as expected versus those which are underperforming.
  • Our experience with AMP allows us to quickly identify fixes and suggest ways in which we can optimise the Ad stack to deliver far better results.
  • We improve upon the user experience that had direct and indirect implications for speed, ranking ability and reducing bounce rates.

Armed with this information we formulate a custom strategy tailor-built for F1i to improve on a vast number of metrics. We then consult and help implement these recommendations with the F1i development team to ensure everything is installed correctly.


The results speak for themselves

Don't take our word for it...

“Having Triple13 on board as our revenue optimisation partner has benefited thanks to their exceptional knowledge of AMP monetisation. With over 75% of our users accessing our website through mobile, Triple13 lead the way in optimising our AMP monetisation through their AMP technologies.

We’ve been able to significantly increase our eCPM with the optimisation in effect, which opened to further revenue opportunities.”

Arhur Caraccio
Digital Marketing Manager @

Every publisher is different

That's why our expertise in analyzing your ad stack and your data will allow us to create a custom setup designed to maximize revenue and increase CPM.

We don’t just stop there, we are constantly looking for ways to improve your performance month in month out by closely monitoring your site's metrics and making tweaks along the way.

Our experience with AMP allows us to capitalize on opportunities and spot problems before they happen. This is how we get stellar results for our clients.

Get in touch with our team today

We specialise in AMP monetization , it's what we do best. To get results like the one above book
a free audit of your website with our team today.